Brand takes advantage of a campaign to encourage veganism to launch products in United Kingdom supermarkets
The increasing demand for plant-based food is making large companies to invest in new products. Taking advantage of the Veganuary campaign, which encourages people to adopt vegan food during the whole month of January in the United Kingdom, Heinz launched a line of 100% plant-based mayonnaise.
In addition to offer the product in three different flavors – original; chilli; garlic aioli – the launching also brings a vegan salad cream. The new products developed by The Kraft Heinz Company can be found in United Kingdom supermarkets, in 220ml bottles of each product.