Supermarket chain follows the trend of children’s influence in the shopping habits of families, building playgrounds in four stores in São Paulo
Children are increasingly influencing their parents’ buying decisions, changing the consuming habits of the families. That is what the “Meet the Parents” survey says, showing that 59% of the parents stated that kids’ opinions have more impact today than when they were at the same age.
In supermarkets, it is not different and more and more stores are offering playgrounds so parents are able to shop with more convenience and ease. One of the most common examples in supermarkets are ball pits, costumes and electronic games.
Super Muffato supermarket chain, counts on playgrounds in four of their stores in São Paulo. Among the most important considerations for developing this area, supermarket managers should analyze their customer profile, the flow of people, the building and the access in the supermarket.