Collaboration with Crawly startup allows crossing data about each location with numbers and statistics from sources as the IBGE
Artificial Intelligence based technology (AI) is one of the tools GPA is using to find the best commercial properties for new stores. The company adopted a system that allows finding over 300 thousand options available in the market, and crossing data with the IBGE (Brazilian Institute of Geography and Statistics). With this information, GPA is able to have details on concentration of residents and income range of the local population, for instance.
The tool works from a collaboration with the Crawly startup, which helps to analyze the information and to identify the best areas with the monitoring of channels and data collection on price, footage etc. The data analysis model based on AI aims at keeping contributing with the agility in the mapping and real estate consulting process of GPA, in accordance with the Brazilian General Data Protection Law.