Wendtone creates new packaging for line of panettone slices

‘Ta na hora’ arrives on the market with three different flavors, in order to facilitate consumption at the end of the year

The different way of celebrating Christmas and the end of the year parties inspired the Panettone brand Wendtone to create slices of the product, from the Tá na Hora line, with individual packages. The objective is to facilitate the consumption of the product at different points of sale and also serves to integrate Christmas baskets, an item that gained strength with the pandemic.

Therefore, the packaging was developed in a slice format so that the consumer can eat at any time, and also offers different suggestions for the consumption of the brand’s panettone. The Tá na Hora line hits the market in chocolate, cherry and traditional fruit flavors.