Vantaa and Finnair partnership takes the menu served on flights to the point of sale, renewing the menu twice a month
Moments of crisis make companies to reinvent themselves, and proof of that is that the airline company of Finland, the Finnair, started to offer its board meals in a Finnish supermarket chain. In Vantaa’s point of sale, the meals are sold as they are offered to passengers of the executive class.
The menu includes meatballs, risottos, among other options, and the company’s goal is to minimize the desire of travelling during the pandemic, as well as building a closer relationship with their customers. Finnair Kitchen, the company that provide the meals, rehired ten employees responsible for preparing the dishes with the measure, since they had to be dismissed in the beginning of the pandemic.
In addition, the company manages to renew the menu twice a month, just as they use to do for the company’s flights. In spite of being available in only one supermarket chain, the Finnair intends to expand the products’ reach to whole Finland and, consequently, to other countries.