Coca-Cola launches Topo Chico Hard Seltzer in the Brazilian market with both digital and in supermarket point of sale actions
Supermarkets and points of sale of São Paulo, starting this month, will have Coca Cola’s new product. A seltzer water base alcoholic beverage with natural fruit flavorings. Consumers will find ‘Topo Chico Hard Seltzer’ in 310 ml cans, in strawberry-guava, lemon-lime and pineapple flavors. The suggested price is R$ 4.99 in supermarket chains as Atacadão, Assaí, Maxxi, Big, Pão de Açúcar, Makro and Carrefour, as well as in convenience stores.
Coca-Cola is betting in this category due to the US$ 3 billion revenues of the category within the last three years in the American market. In addition to Brazil, the company is also launching in Mexico, as it is Topo Chico’s original country. Coca-Cola plans to intensify digital actions as well as actions in points of sale, to expand the product’s reach during launching period.