Craft beer brand arrives at stores in the south, southeast and the federal district region in three different 350ml labels
Supermarkets from south, southeast and mid-west regions in Brazil are able to sell the Baden Baden craft beer in their new canned version already, with Cristal, IPA and Witbier labels. The new packaging contains 350 ml and are available in the main supermarket chains with suggested price of R$5.39.
In addition to the product’s new visual, the cans have a QRCode on the label that takes the consumer to a virtual reality tasting in the brand’s website. The videos refer to each packaging style and their flavors. This way, Baden Baden expands its reach in relation and product consuming moments.