Survey carried out by Instituto Qualibest indicates food consumption behaviors that grew during social isolation
A study of Instituto Qualibest along with Galunion consulting office identified some trends in food that might remain after the social isolation and pandemic period. According to the 1,108 online interviewees, the most voted one was “Healthy and Functional Food”, which was the choice of 74% of the survey’s participants. “lactose free”, “gluten free” or “high doses of protein”, are the diets considered in this category.
The second strong trend indicated by participants was “Natural/Fresh Food“, pointed out by 73% of the sample. Concerns Regarding Sustainability in food production is the next one with the preference of 68%.
Valuing brand/ Product Origin is indicated by 60% of the participants in the survey that was carried out from July 3 to 7, as the third round of the “Food in the Pandemic” study. Sharing the fifth place on the trend ranking of what might remain after the pandemic, are the Products Free of Artificial Ingredients (Clean Label) and Prohibition of Plastic Use in Packages and Disposable Utensils, both with the preference of 51% of participants.
Source: Instituto Qualibest
Top Rated Trends
Healthy and Functional Food
(i.e. high doses of protein / gluten free / lactose free
Concerns Regarding Sustainability
Valuing brand/ Product Origin
Products Free of Artificial Ingredients (Clean Label)
Prohibition of Plastic Use in Packages and Disposable Utensils
The participants also mentioned four other relevant trends, and it deserves the attention from those involved with the food industry. They are:
- Novelties in plant-based products to replace animal origin proteins (33%);
- Naturally leavened bread (31%);
- New meat cuts/ alternatives of race, Angus, Nelore and others (30%);
- Vegan dishes (29%).