The initiative includes a banner that redirects victims of violence to public services from the apps and websites of all supermarket chains owned by the company
Websites and apps of Pão de Açúcar, Extra, Assaí and Compre Bem will have information on violence against women, in addition to access to a virtual assistant, over WhatsApp, which will support women who are victims of domestic violence.
Violence against women increased 37% in Brazil, when considering only phone reports made over the 180 service (an emergency phone number to report violence against women) during the month of April, according to the Brazilian Public Safety Forum. Conversely, the same study also shows a decrease in police reports in the same period, mainly due to the pandemic.
In order to fight this sad reality, GPA has joined Instituto Avon and made available on the apps of Pão de Açúcar Mais, Clube Extra and Assaí, as well as on the Compre Bem website, a banner to facilitate contact with public services. In other words, women who are victims of violence can access a virtual assistant over the WhatsApp, which will direct the user to the indicated and available sectors.
GPA’s initiative is to be in line with the Programa Você Não Está Sozinha (you are not alone program), created by Instituto Avon on April 2020, in order to support women and girls by providing information material, legal and psychological services and, if necessary, emergency transportation.