APAS registers an increase in the volume of people in stores and a growth in online sales during the Holy Week
The pandemic scenario has not affected much supermarket sales during Easter season, according to the estimates made by APAS. The Associação Paulista de Supermercados projected an 8,5% decrease in the entire state of São Paulo, the results however, show a decline of only 3.7%.
An increase in the volume of consumers in the stores during the Holy Week is the reason for the better sales performance of the sector, in special in the Greater São Paulo area and other regions, such as Baixada Santista, Bauru, Marília, Presidente Prudente, Ribeirão Preto, Vale do Paraíba and Araçatuba. All these markets presented an improvement in relation to the previous projections by APAS.
The sales estimate made by the Associação Paulista de Supermercados for the Easter considers typical products for this time of the year, as candies, bonbons, chocolate eggs and bars, soft drinks, beer, wine and fish. APAS’s recommendation to consumers is to avoid hoarding and buying more than their real need, so that prices are not modified and do not compromise the supply of the population.
On the other hand, online sales of supermarkets in São Paulo presented a growth of 81% in the Easter week, between April 6 and 12, and according to Aurélio Mialich, member of APAS Administration Board, online purchases will become more usual after the pandemic period. “People are trying this shopping format and should keep using it”, he said.
A survey carried out by APAS shows that only 15% of the stores had an increase in sales volume, while 37% return to normal sales volume and within the regular standards. Moreover, 48% of supermarkets that are member of APAS have their sales in accordance to the established limits and restrictions. Logistics and store operation are the greatest challenges for online sales for 56% of the participants.