Ebit registers an increase of 96% when compared to the preceding week and shows that new e-consumers in different sectors of the e-commerce grew 12%
The Covid-19 pandemic is the main responsible for the expansion of users buying over the internet in Brazil and, according to Ebit, a company owned by Nielsen, supermarkets grew 96% in new e-consumers, between March 19 and 25, when comparing to the preceding week.
According to the company who analyzes positive and negative points of e-commerce in the country, among all sectors, the number of people who bought for the first time in digital channels increased 12%. According to Ebit, sales of items that are part of the market basket stood out during the social isolation period, with 165% increase in the period, followed by deli (106%), produce (93%), meat (59%) and bakery (52%).
On the other hand, Food and Beverage category registered an increase in the average delivery time due to the sudden huge demand of online orders. According to Roberto Butragueño, Director of Nielsen Brasil, the increase in time reflects the planning to meet the increase of demand in the digital environment. “The pandemic have been an accelerator for new consumers to buy products they used to buy on physical stores”, said Roberto Butragueño.