Systems with data technology expand stock, gondola, inventory and product visibility, optimizing operation
According to data from Accera, a company of supplying chain solutions, 70% of consumers who do not find a product on the supermarket gondola will move on to another brand or store. Moreover, 63% of ruptures or sale loss are identified at the point of sale and are related to restocking or to inventory.
This scenario requires constant attention from the professionals involved, but human factor is fallible and it may compromise restocking and inventory of goods on the daily basis. For that reason, the supermarket management trend is to use technological solutions that may enforce and expand stock, gondola, inventory and product visibility.
One of the alternatives available to deliver better results, avoiding losses – or ruptures – in supermarkets, is the Business Intelligence (BI) technology. The BI is able to analyze data and generate comparisons, graphics and tools to substantiate the managers’ decisions in the operation.
According to Douglas Scheibler, CEO of BIMachine, a BI solutions company, this technology makes it possible to know which products each consumer profile consumes, as well as the store in which they buy, the time and day of the week. It is this information that helps to avoid missing items on the supermarket shelves.
Moreover, this technology shows the periods and store areas where sales increase or decrease, which is ideal for directing promotions, rearranging products, categories and improve exposition. According to Scheibler, information is the mine, BI is the mining and the user is the prospector. “Information helps to sell, and BI is the leverage to jump from a random and badly collected data scenario, to a level of smart use of content as a management tool”, explained the CEO.