Survey by Mintel registers an increase during a four-year period; the price, however, is the main barrier for vegan products
The offer of vegan products in Brazilian supermarkets has registered 677% growth in four-year period, between 2014 and 2018. Numbers are from Mintel, a company expert in market survey, and it places Brazil in the sixth position in the rank of countries that are launching more products to the vegan public.
However, according to the Associação Brasileira de Supermercados (Abras), in spite of the growing offer of these products, the consumer believes that the high prices charged for vegan products are a barrier for buying them and, for that is why it does not completely meet the population’s demand. According to the ABRAS, the price of vegan items is surprising for the customers, especially when compared to those of animal origin.
On the other hand, the last survey on the vegan market carried out by Ibope, shows that 60% of Brazilians say that they could consume more vegan products if the price was similar animal origin items. Still according to Ibope’s data, in 2018 the vegetarian Brazilian population represented 14% of the whole population, thus, about 30 million people.