Program shows to associates a new store format that will have Kroger food items as well as cosmetics and Walgreens pharmaceutical items in the same store
Technology is helping Kroger Express’s store associates, in the United States, to deal with about 2,500 new food items that are arriving in the stores after the partnership with Walgreens. Both companies are starting to gather grocery items as dairy, meat, meals and organic products, which are characteristic of the Kroger retailer, with the cosmetics and pharmaceutical items from Walgreens.
Developed in partnership with Microsoft, it is an immersive training program that uses mixed reality to make learning more effective. Based on tridimensional models of the Kroger Express stores, the HoloLens displays different scenarios that will be part of the employees’ daily routine. Associates will be able to learn how to restock the grocery section, identify the quality of food, in addition to support customers in their purchasing journey.
The training’s goal is to assist the Kroger Express’s staff to learn in a different way, and the first store testing the program is located in Knoxville, Tennessee, in the U.S. Other stores are being reformed to receive the products, and the program helps the employees to become familiar with the new layouts even before these stores are finished.
Moreover, the stores also use a system based on Beacons and Bluetooth to determine the shopping path of consumers from the store’s cart and baskets. Thus, the manager may be able to understand how customers move around the reconfigured stores, to determine if the new formats are meeting their needs.