Supermarket point of sales in the country are responsible for almost 7% of the new jobs created in the domestic retail, with 100 thousand new positions
The number of jobs in the supermarket sector broke the record in the last 10 years, reaching 6,685 positions in November, 2019. That means an 11% increase in relation to the same month in 2018, as well as representing more than 20% of new positions created in the Brazilian food retail in the period (30,536).
According to the Associação Paulista de Supermercados (APAS), about 10% of the new associates hired must become permanent workers this year. Regarding the domestic retail, supermarkets are responsible for creating 6.7% of the new positions, with approximately 100 thousand new job positions, ranking in first place among the 25 sub-sectors of the economy.
When comparing the country’s states, São Paulo is the main one, followed by Minas Gerais, Rio de Janeiro, Rio Grande do Sul and Santa Catarina. In the largest city of Latin America, supermarkets and hypermarkets were the main store formats creating jobs, reaching the best result since 2010, with 5,241 positions. It is worth mentioning that minimarkets and greengrocers, they both had good performances with the best numbers in eight years.
Holydays X 2020 summer
According to the APAS’s economist, Thiago Berka, the good numbers come from the positive results of Black Friday and Christmas seasons, which boosted the number of associates since August.
Among the cities in the State of São Paulo, the capital leads in new hires with 1,887 new positions. The city of São Paulo is followed by Sorocaba, Campinas, Ribeirão Preto, São José dos Campos and São Bernardo do Campo. Stocking was the career with more positions created, with 8,610 nationwide and 2,032 in São Paulo. The Associação Brasileira de Supermercados (ABRAS) carried out a survey from the Economics and Research Department, which shows that 57% of supermarkets managers believe in sales growth during the summer. This rate indicates a 12% increase in relation to last year (45%).
For the 2020 summer, the retail should grow 14%, chiefly in beer sales since 73% of the customers intend to buy this item during this period. Then come mineral water (13.1%), juice (12.1%), sparkling wine (12%) and energy drinks (11%).
Among the food with the highest sales growth expectation, there are ice cream and cheese, both around 11% of expected sales growth.