Coffees and beverages are exclusively sold in the supermarkets located in São Paulo
Starbucks, in partnership with Nestlé, is betting in technology to promote the line of coffees “Starbucks at Home”, sold in supermarkets of São Paulo. The brands took a tablet and an interactive menu to the points of sale in the State, with the purpose of learning more about the customer and help in the shopping.
The equipment has information about the products and a question and answer section for mapping the customer’s personality. At the end of the interaction, the machine indicates the coffee that suits better each profile, according to the answers.
In addition to the machine, the stores will count on promoters to help the customers in the correct use of the application. This action is being carried out in St Marche, Pão de Açúcar, Sam’s Club and Empório Nestlé points of sale.
Starbucks at Home coffees are only available in stores located in São Paulo, and those from other states who want to buy the products, have to access the Nescafé website.