Partnership of the chain with institute promotes free ophthalmological examinations for residents of poverty-stricken communities of Salvador, in Bahia
The sight is one of the sharpest senses for supermarkets when the consumer enters a store. However, the eyes do not always see what the point of sale has to offer mainly on account of the diseases that strike the organs responsible for the sense. Keeping on eye on the consumer’s quality of life, the supermarket chain GBarbosa developed an activation with the objective of taking care of the eye health, not only of customers, but also of the entire population that resides close to the store at the San Martin district unit, in Salvador, in Bahia.
In March 21st, the chain performed an action in partnership with the Instituto Nacional de Amparo à Pesquisa, Tecnologia e Inovação na Gestão Pública (INTS – National Institute for Support to Research, Technology and Innovation in Public Administration). Free ophthalmological examines were offered with focus on providing medical assistance to residents of poverty-stricken communities, by instructing on the prevention and treatment of eye diseases like cataract, glaucoma and Age-Related Macular Degeneration (ARMD).
All in all 250 assistance sheets were distributed, which was performed in accordance with the order of arrival of each patient. This action was created to provide assistance to people over 30 years of age and bearers of the SUS Card referring to the city of Salvador. People diagnosed with Glaucoma were referred to perform treatment at the Oftalmodiagnose clinic.
Besides ophthalmological examinations, women over 35 years of age were able to perform free mammography examinations to motivate follow-up and early identification of breast cancer.