GPA supermarket chain creates partnership with wineglass and glass brand and activates loyal consumers of wines and other beverages
Categoria: English version
APAS Show 2019 will have a kickoff this month in Sorocaba
Events at the regional units of the São Paulo Supermarket Association gather together industry representatives and exhibitors in affiliates in the State
Amazon and Kroger announce changes in American supermarkets
E-commerce headed by Jeff Bezos plans launch of its own supermarkets, while Kroger begins to accept Bitcoin
Brazilians still resistant to online supermarket purchases
Euromonitor International research ordered by Tetra Pak reinforces that the consumer still prefers shopping in physical stores
Supermarkets resume growth in Brazil with excellent perspective for 2019
Surveys show that the sector starts to respond to the economic crisis and the Lenten season must provide a 5% upturn
Demystifying the Hacking of supermarkets
The specialist, Martha Gabriel, explains the concept and how it can be applied to the sector’s Digital Transformation
Online sales in supermarkets can develop if consumers have further information about the offered products
Brazil and the United States present, respectively, 2% and 3% of the online sales rate in this sector. Simplus specialist points towards the lack of information regarding the products
Prezunic includes WhatsApp in digital relation strategy
Chain makes use of instant message tool’s success to offer facilities to consumer
Delivery service can leverage online sales in supermarkets
A survey shows that most supermarkets are not able to deliver items within a satisfactory period of time, which can drive away internet shopping consumers
Service is still essential to win the customer
Edmour Saiani emphasizes that relationship goes beyond the use of technology tools