Tetra Pak invests in smart packaging to attract consumers in online supermarkets

Company uses technology that offers entertainment content and data on the product to create a better virtual experience

With the evolution of online supermarket models worldwide, Tetra Pak is betting on smart packaging as a tool for making the supplying chain more and more efficient. For that reason, since 2016, the company invests in developing single codes for packaging, and in Europe, Puleva manufacturer installed codes on juice packs to create interaction with consumers, when scanning the data with smartphones. 

This way, consumers have access to information on the products, on top of the packaging working as an interactive and individual communication channel in real time between brands and consumers. Among the relevant data for the consumer to decide on the purchase, there are raw materials details, nutrition facts, in addition to promotion and entertainment and offers.

While brands are able to improve purchasing experience, to customize for each consumer, retailers also use the technology to improve distribution centers (DC) and warehouses for their virtual store.