Charity action that the company created in 2007, redirects sales of own brand product for social assistance institutions
Since December 31, 2020, all income Tauste Supermercados had with the sales of their own brand panettone from their 8 stores, is passed on entirely to institutions from São Paulo such as: Amor de Criança and Amor Exigente, in the city of Marília; Amigos de João Bidu, in Bauru; Instituto Humberto Campos and Integrar, in the city of Sorocaba; and Amarati, in Jundiaí.
In addition to donating the resources, which was over R$ 850 thousand, all taxes will be paid by the supermarket chain. The Panettone Solidário Tauste action exists since 2007, and it benefited more than 30 institutions. This time, the campaign made possible social impact projects in the city of Marília, Bauru, Sorocaba and Jundiaí, where the company own stores.