The company is investing more them R$ 1 million in production line and creates a cafeteria chain in public squares in São Paulo
Just as consumers decreased their expenses out of the house, they increased the sales of products that are meant to be prepared in the house. The pandemic period in which we are living since last March, generated a 35% growth in the consumption of coffee, according to the Abic (Brazilian Coffee Industry Association). With one eye in the growing market, Café Gourmet Santa Monica invested R$1.4 million in their manufacture, including a line of own brand of coffee for a supermarket chain.
Santa Monica Premium arrives at the retail market in 500 grams pack to serve consumers who are willing to know new brands and different types of the beverage. In addition to the retail market, the brand created the cafeteria chain, Amém, with the goal of expanding the reach of the gourmet coffee category.