New point of sale of the American retail chain, in Los Angeles, focus on expediting shopping without the need for checkout
Once again, Amazon innovates using technology to facilitate purchasing journey of customers in the company’s supermarkets. This time, the company reinforces technology use in shopping carts by opening a supermarket in Los Angeles, in the United States, with only Amazon Dash Cart. Amazon’s smart shopping cart that keeps customers from using the checkout.
Located in the neighborhood of Woodland Hills, Amazon Fresh was designed to take both company’s customers as well as the public in general. Altogether, Amazon counts on more than 20 stores without registers, although this will be the first one using the Amazon Dash Cart after testing it in other points of sale.
The tool’s goal is to expedite the customer’s purchasing process with limited items, where the system detects the products placed in the cart, charging customers on their credit card. Moreover, the point of sale also offer collect and return services for online orders.