Founded by APAS and Market Science, the company’s goal is to process data and understand consumer behavior from receipts
The volume of information that a supermarket generates is an endless source of opportunities for each company to know better their own customer. Having this scenario in mind, APAS, along with Market Science, a company focused on massive consumption market investigation, created the analytical intelligence company, called Boltis, whose goal is to guide both retail and the industry in making business decision.
According to Ronaldo dos Santos, president of APAS, with this project, all companies associated to the APAS will have a greater knowledge regarding their operations’ data. “Normally, this information was processed by an outsourced company and we believe that supermarkets should keep this information. As Boltis is a company owned by APAS, it is a tool created to serve our members”, said the president during a live broadcast by SuperVarejo on market intelligence and the importance of data.
According to Mr. Santos, information about the operation of each supermarket has strategical and commercial value to the companies. “That was the motivation for us to create this advantage and deliver this data directly to the 1,500 member companies”, explained the president of APAS.
The project is based on fomenting the learning and understanding of Supermarket from São Paulo on the importance of data regarding transactions that each customer made in each store. “We have to be very careful with the data generated in each negotiation with the consumer”, stated Ronaldo dos Santos.
The process works with data collected from receipts that show, after many analyses, details about the consumer’s behavior and store performance as a whole. According to Marcelo Alves, marketing director of Boltis, the company was founded with well-defined hallmarks in relation to the market. “The company’s work is based on the simplicity of looking at behavior information and market variable, and the paradox that is using thousands of information in order to make the consumer’s life easier”, concluded Mr. Alves.