A survey conducted by Ideal Consulting shows a 12% increase in sales of these products between January and May this year
Supermarkets and online sales platforms are replacing restaurants as the main sales channel for alcoholic beverages with the pandemic. From January to May, Brazilians who bought alcoholic beverages preferred the category of wines and sparkling wines, which showed a 12% growth in sales for the period compared to last year.
Products manufactured in Brazil increased 15% against a 5% advance in sales of imported alcoholic beverages. According to a survey conducted by Ideal Consulting, 80% of sales are concentrated in bottles of up to R$ 70 and, due to the retraction of the main sales channel of these products, the restaurants, the growth was channeled by supermarkets and e-commerce.