Automated model has up to 500 items and has refrigerated area to maintain food quality
With customer’s safety and convenience in mind, Hirota supermarket chain installed two unities in residential condominiums in the city of São Paulo. The stores are called “Hirota Express em Casa” and are fully automated stores – with no employees needed to run the store. The points of sale are built in shipping containers, with windows and refrigerated area, in order to take a variety of products in good conditions to the residents of these condominiums.
Recently inaugurated, the unities are part of Hirota’s technology initiative to remain close to customers who had to reduce their mobility due to the Covid-19 pandemic. One of the most benefited customers are the elderly, which are considered the risk group for the viral disease and who have increased the volume of orders via Whatsapp during the social isolation.
Hirota Express em Casa floorplan
Assortment and payment modes
Designed in models of 15 m² and 30 m², the stores offer an assortment of up to 500 items, from fruits and vegetables, to meat, cold products, personal care and cleaning products (which are indispensable in this period), in addition to ready-made meals. In order to make a purchase, customers have to register their biometry on Hirota’s app or scan a QR Code that works as a “key” to open the door. After choosing all the items needed, the customer pays with card on the self-checkout.
As the store is located in condominiums, they will pay a contribution for using the area, and that will be used by the administration to improve the condominium areas. Two percent of revenues will be used to pay the lease.
Hirota invested R$ 2.8 million in this new model, and is planning to open up to 100 stores until the end of 2021. The company expects to open 20 unities of Hirota Express em Casa, in the city of São Paulo until the end of the year.