CEO of Vércer, technology company focused on the supplying chain, points out the main changes for the sector’s companies in the current scenario
Retail’s future will be shaped by challenges for companies operating in this sector, mainly since the pandemic scenario caused by the Coronavirus begun. That is Farias Souza’s forecast, CEO of Vércer, a technology company focused on the supplying chain, which started from a joint venture between APAS and GS1 Brasil.
With over 20 years of professional experience in the retail sector, the executive highlights that the first challenge of the companies will be taking the store expertise to the digital environment. “The nearest bakery from my house already has an e-commerce, is selling over the WhatsApp and also have bread subscription service. Therefore, everyone have the conditions and access to these tools in order to reach the consumer. This means taking to the customer not the product only, but the experience as well”, said Mr. Farias.
On the other hand, Vércer’s CEO stresses that the following challenge is to know how to stand out among so many companies offering purchase opportunities on websites, social networks, among other tools. “It is no longer about price, but about value. The customer wants to know what he or she gets when buying from your store”, he explained.
According to Mr. Farias, just as technology aims at delivering more productivity to retail companies to better serve the consumer, having a trained and high performance team to conduct the process is necessary. Another challenge of retail companies in the future is learning how to use past information to plan decision-making. “APAS has sent a group to China and found out that stores are restocked based on data from each region. Thus, they do not need to have large distribution centers, what makes the delivery process more productive”, said Mr. Farias.