Member are expecting a 1.1% increase in the Greater São Paulo area, and Rio Preto stands out as the most optimist city
Despite the lower expectations regarding the 2020’s sales, APAS is estimating that the products that are part of the Festas Juninas (traditional celebrations in Brazil) will grow in sales this year, even if a discreet increase. The Associação Paulista de Supermercados is betting on 0.6% growth in the State of São Paulo, much smaller number when compared to the 3.7% registered in 2019.
Considering the Greater São Paulo Area, the growth estimates are of 1.1% in the sales of traditional products. The highest index comes from Rio Preto, with an estimated growth of 2.6%, on the other hand, Vale do Paraíba Region expects a decreasing in sales.
In order to analyze and make the sales estimates, APAS considered items such as sweets, fruits, Beverages (both alcoholic and non-alcoholic), in addition to cake ingredients. The survey was carried out with members and focused on assessing the pandemic’s impact on supermarkets, specifically in the month of June.