Superbom is betting on specialized digital content to promote health

Company’s specialized action on healthy eating counts on experts to supply users with good practices during the pandemic

Superbom is helping its customers to keep healthy habits even during the social isolation. The brand is offering content on the television and social networks with the idea of stimulating people to keep healthy eating habits during the new Coronavirus pandemic.

Five TV spots will be broadcasted on TV Novo Tempo with tips on healthy homemade food, aiming at enhancing immunity and preventing diseases. In order to engage its users even more, the company is offering a more detailed material that can be accessed using the QR-Code technology, counting on physical education, psychology and nutrition areas professionals conducting daily live transmissions on its Instagram profile. 

The action is being carried out during the month of April, Monday through Friday, and during this period the brand is bringing information on exercising, recipes and different ways of boosting the immune system. “Producing this content will make people to be well at their houses, taking care of themselves, both emotionally and physically”, said David Oliveira, Marketing Director of Superbom.