Stores are offering Mata Atlântica products in the main centers and the initiative contributes to increase income in Vale do Ribeira region
Consumers at Mambo supermarkets in São Paulo can now purchase products from the healthy line created by the Mata Atlântica brand. Options include wildflower honey from the Apiaí region, ecological pupunha palm hearts grown in Eldorado, two types of bananas from sustainable production in Jacupiranga, as well as natural orange juice.
The brand’s intention is to certify and distribute the products in the main centers, contributing as well with the professionalization and the increase of small producers and rural workers’ income, from the Vale do Ribeira region. Yet, on the Mata Atlântica food packaging, the consumer finds a QR Code that calls the attention to know each item’s producer, in a video content.
On the label, the consumer is encouraged to experience a touristic trip that is organized by the Viva o Vale regional project. The Vale do Ribeira region, located on the border between São Paulo and Paraná, has 21% of the entire national biome, corresponding to 2.1 million acres of forest, in addition to restingas, mangroves, beaches, estuaries and islands.