Consumers buy more fruits and vegetables in the first quarter of the year, says APAS
As summer comes, supermarket customers from São Paulo are more eager for healthy food, especially for fruits and vegetables. Since 2012, the Associação Paulista de Supermercado (APAS) develops a study on these items’ price in the first quarter of every year.
The survey shows that FV sales went from 6.4% in 2012 to 8.23% in 2019, during the first three months of the year. As for this seasonal demand, the study also indicates changes in the stores’ layout. However, FV items are still having problems in the digital environment as customers resist buying them in these channels.
Orange, lemon, banana, apple, tomato, carrot, potato, onion and lettuce stand out among the items with highest price increase rates.