iFood and Rappi are examples of startups that have revolutionized the poor delivery service offered by retail chains
According to the Brazilian Retail Society, the partnership between applications and supermarket chains, whatever their size, is a point with no return. The smartphone is changing the consumer’s shopping habit and more and more companies in the supermarket sector are investing to be visible in this new market. From small neighborhood markets to large chains, delivery apps change the behavior of consumers who, nowadays, no longer see the need to go to a physical store to shop.
The time allotted to go to the store has the unfair competition with hobbies like reading, watching series and movies, and even cooking. Besides avoiding going shopping for these reasons, consumers do not want to wait for deliveries from the supermarkets themselves, often scheduled for hours after the purchase, which can be done even the next day.
Unlike the traditional e-commerce delivery service in Brazil, delivery applications such as iFood and Rappi, are able to get orders to the customer faster from a few taps on the smartphone screen. Only in the last two years, iFood has recorded 100% growth every month, mainly after the interest for the service by giants like Carrefour and GPA.
According to Diego Barreto, iFood’s financial vice-president, the company currently operates with 400 supermarkets in 80 Brazilian cities and, by mid 2020, the goal is to reach a thousand stores in 200 cities. At Carrefour, the partnership with Rappi, made two years ago, opened the supermarket chain doors to 63% of its users, who did not shop at the giant supermarket stores.