The brand’s product activation will be carried out in customized islands in points of sales of São Paulo and Rio de Janeiro
Häagen-Dazs ice cream brand is aiming at supermarkets during the Brazilian summer. Ten customized islands will be set up in store of the Pão de Açúcar chain, in São Paulo and Rio de Janeiro, and they should operate until next March.
The company’s goal is to take to the customers all of the product versions as the pint size package in Dulce de Leche and Belgian Chocolate ice cream flavors, in addition to cup size and ice cream bars.
In São Paulo, the points of sale receiving Häagen-Dazs islands are:
- Riviera de São Lourenço
- Alphaville II
- Washington Luís
- São Caetano
In Rio de Janeiro, only the store located in Leblon will host the action.