Partnership with ClusterTruck platform creates the Kroger Delivery Kitchen concept with fresh meals on demand
Kroger consumers in the United States are ordering meals at chain stores. The company, in partnership with ClusterTruck, a platform that supplies kitchens for delivery, follows a new trend called dark kitchens. The Kroger Delivery Kitchen concept offers fresh on-demand meals with no service or delivery charges for Indianapolis and Columbus (Ohio) consumers as well as Denver.
Consumers within city delivery zones can place their orders through the retailer’s website or, if they prefer, through the ClusterTruck app. The menu is varied and serves different profiles, from pizza to Thai food. The dark kitchens platform operates only with vertically integrated kitchens powered by its own software system.
Custom algorithms help the company optimize both kitchen and delivery operations, with delivery guaranteed up to seven minutes after preparation. That is, on average, an order takes about 30 minutes between preparation and delivery.