Market basket with private label items can be 25% cheaper

ABMAPRO estimates are that the sector’s revenue is increasing 12.5% in 2020, reducing even more the costs of these products

Buying a market basket in supermarkets with private label products only, may cost between 15% and 25% cheaper to the Brazilian consumer. This is a data from the Brazilian Private Brands and Outsourcing Association (ABMAPRO), when compared to items with the traditional industry brands.

According to the ABMAPRO President, Neide Montesano, with this economy the customer is able to buy products that were not part of the everyday groceries. “In the GPA stores, Extra and Pão de Açúcar, private label products, are positioned on average, 30% cheaper than the leading brands of each category”, she said.

In Carrefour, the sales share of private label items reaches 44%, growing 30% in the third quarter in relation to 2018. ABMAPRO estimates that the sector’s revenue should increase 10.5% in 2019 and 12.5% in 2020, which may reduce even more the cost of these items. On the other hand, a survey by Nielsen, released in October, shows that only 5% of Brazilians are loyal to products, brands and retail banners.