BrasilMaxi offers tools to manage promotional actions, minimizing costs and improving organizational aspects
One of the foundations for a supermarket operation to succeed is an effective logistics both inside and outside the point of sale. From the distribution center to the store, the logistics is essential so the customer is able to have products available on the gondolas, and the same is true for promotional actions carried out in the supermarket’s physical store.
It was thinking of promotional logistics that Vinícius Henrique Teixeira developed customized solutions, created to serve from small to large sized companies who operates on the trade. The main goal of this branch of BrasilMaxi is to organize the point of sale with solutions for storing, supplying and controlling promoters and the material used in the store.
Carrying out a promotional action in supermarkets requires, among many other tasks, a good control over the costs and the correct use of the material. Regardless the store or chain’s size, all supermarkets have this need. Today, BrasilMaxi is negotiating with GPA (Grupo Pão de Açúcar) and operating with brands such as Piraquê, Seara, among others. The tool’s main benefit is the optimization of time.
Time and planning the actions
The Trade has a great demand for time and the promotional logistics offers it, from supplier to the material production, its distribution and storing, and the implementation in the store”, explained Vinícius Henrique Teixeira, executive of marketing accounts of BrasilMaxi. According to him, the best results to the retailers, regarding the promotional logistics, are coming from the time and costs saved.
Another advantage is the planning of actions in other states and regions of the country, where the material is produced and implemented in each location, avoiding logistics and transportation costs. “The projects are carried out with intelligence to develop the best case scenario possible for each company, and strategical thinking to avoid friction with the customer”, states Teixeira.
According to him, the main requirements from companies investing in promotional logistics are related to deliveries that are more accurate, made on time and with no delays. “Today the public is more demanding and they want to have more customized services in order to improve the final customer’s experience. We need more and more data to understand the clients”, concluded Teixeira.