GPA revitalizes program that prioritize quality products

Qualidade Desde a Origem (QDO) program will have new audits and GPA expects to award producers in 2020

More and more consumers are demanding food in the supermarkets to have quality guaranteed from its origin. However, in 2008, GPA created the Qualidade Desde a Origem (QDO), “Quality from the Origin” program, applied in the Extra and Pão de Açúcar banners, which the company is now revitalizing.

Starting this year, the project will improve regarding the auditing models in socio-environmental production aspects. This way, data generated by the program will show the suppliers with best performances, which will have priority in negotiations with the GPA.

One of the main characteristics of the QDO is mapping produce suppliers, as well as organic product suppliers, with audits and residue and microbiology analysis. Thus, the program is able to guarantee the food quality to Extra and Pão de Açúcar customers.

Today, the caring for the environment is monitored and assessed as well with on-site audits, regarding water resources, and the disposal of packaging and waste.

“We created a new audit system for the produce sold in the company stores, tracking from the origin, including third-parties involved in the process”, explained Patrícia Mendes, commercial director of GPA.

The QDO is in line with the Program for Pesticide Residues Analysis in Food (PARA), by Anvisa (Brazilian Health Regulatory Agency), and with the Joint Normative Instruction 02/2018. There are 53 monitored cultures, such as potatoes, lettuce, banana, tomatoes and papaya. Products that represent 66% in sales volume in the GPA stores.

In order to carry out the product analysis, they are collected in all distribution centers of the points of sale in different states. Starting in 2020, suppliers with better results in residues analysis; traceability; logistics; quality inspection; and social ethics, will be awarded by GPA, as a way of stimulating and strengthening the partnership with suppliers.