On its 14th edition, the action brings together the main supermarkets in the country and local chains of each town to collect donated food
November is a remarkable month for the supermarket sector in Brazil for two main reasons: Supermarket Day, celebrated on the 12th, and the National Food Collection Day, which happens always on November 9. This year will be the 14th edition, promoted by Companhia das Obras (CdO), with 61 participating cities nationwide.
Over 300 supermarkets will join the action, with volunteers collecting non-perishable food at the entrance of the participating supermarkets. All the collected items will be delivered to Food Banks, which will distribute them to more than 700 institutions.
The action was created in Italy in the 1980’s, and arrived in Brazil in 1999. In the last edition, in 2018, it was 6,410 participating volunteers. The supermarkets who are partners of the project, and made their stores available in the collection day were Grupo BIG, Rede Carrefour, Makro, as well as local supermarkets of all sizes in each region.
The collected food in each city will be donated to local food banks, who distributes it to registered entities avoiding duplicity, distribution error or food waste. The food is delivered to the registered banks on the same day of the action, in sealed packages and transportation control, avoiding damages or losses.