Carrefour reinforces Act For Food movement with a web series of recipes

Exclusive for the internet, the program aims at showing that healthy recipes are accessible for any one

Almost one year after the global launching of the Act For Food movement, the Grupo Carrefour Brasil continues to pursue the democratization of healthy, fresh and quality products access. To reinforce this position, the chain just launched the “Saudável pra Todos” (Healthy for Everyone) content platform, where users will be able to learn quick and practical recipes that cost up to R$ 10 per portion.

Hosted by chef Raul Lemos, the web series will have five episodes and five recipes made from healthy ingredients, showing it is possible and accessible for everyone to prepare healthy dishes.

Healthy eating for everyone

The content is available until December 31, on the carrefour.com.br/saudavelpratodos website, and according to Silvana Balbo, Marketing Director of Carrefour Brasil, one of the main goals of the action is showing that quality eating is accessible. “As we offer more information, they have more data to make better choices”, she says.

Moreover, the Saudável pra Todos platform still expects to stimulate people to cook at home in a practical and inexpensive way. Carrefour counts on 59 healthy environments in Brazil, and it has expanded in 33% the assortment of healthy and organic products in the chain’s stores.