New beer items reach more customers in supermarkets with no gluten, carbs and sugar products
Beer brands available in the supermarkets do not differentiate themselves by uncommon methods or new production technique. Today, the beverages that arrive on the shelves go beyond the regular features present in the market, and bet on brands free of gluten, alcohol and sugar.
This action’s main goal is making this product more attractive to people with restriction to these ingredients, used in the composition this beverage, in most of the cases. The search for innovation made the Wäls brand to create the Session Free, after two years of work, an alcohol-free beer that promises to deliver the same taste as the alcoholic version. The estimates are that the product will be launched in supermarkets this October.
The Brüder Baixa Gastronomia brand, on the other hand, arrives at the supermarket points of sale with a sugar-free and low-calories beverage. Moreover, the beer have no carbs, thus each glass have only 64 kcal.