A.T Kerney’s study show that only 33% of respondents have interacted with technological devices in physical stores
The APAS Show 2020 chose to stimulate supermarkets to put into practice everything that was presented about technology in this year’s event. The ”APAS Show GO!” idea is to stimulate the enterprises to leverage their growth through hacking processes, which includes, partially, adopting new technologies.
The scenario presents itself as challenging from this perspective. A. T. Kerney’s recent study shows that only 33% of the one thousand participants had experiences with technology in the retail. The respondents have different demographic and economic backgrounds.
On the other hand, the 2019 Consumer Retail Technology Survey points out that 75% of the participants have already heard about augmented reality, mobile point of sale, self-checkout and interactive screens used in stores. The study brings another important data, which is the growth of 50% among customers who expect that technology would influence their purchases in the future.
Large supermarket chains are leading this retail technology race. In this scenario, 45% of the respondents have already visited stores because of technology; moreover, 58% of the participating customers expect technology to arrive to other points of sale, in addition to traditional stores.
The convenience that technology offers in the points of sale, is the main reason for visiting stores to 41% of the participants, as well as customization and purchase experience are more important to those who visit specialized stores. Technology that helps reducing checkout time is the most valued by the respondents (72%).