Action against food waste is offering 30% discount for fruits and vegetables with unusual shapes
Supermarket managers’ concern with food waste is increasingly higher. Fruits and vegetables items, are accounting for losses during the whole production chain process, especially in transportation and storage.
Specifically on the latter case, food that grows in non-standard shapes end up not being chosen by customers. This happens because the customer rejects the products with unusual shapes, even though it maintains all of its nutrition qualities.
Discount by the looks
Aiming at reducing this kind of waste, the Superprix chain created “The appearances are deceiving” action, which offers 30% discount on non-aesthetic standard vegetables. In addition, 10% of these items’ sale are donated to the philanthropic institution Agência do Bem, focused on education in low-income communities.
The selection is carried out by the suppliers themselves, selecting the products with a less attractive appearance to the customer, and sending them to the Superprix’s stores. There, the items are placed on special shelves. The chain’s action is inspired by the initiative of companies from abroad, as Sainsbury and Tesco, both from the United Kingdom.