GPA’s chain intends to reduce the use of paper with the initiative
GPA’s Extra chain takes one important step and transition its advertising circulars to the online environment. The traditional printed circulars became digital for all store formats of the chain in Brazil. Hiper, Super, Mercado and Mini, as well as drugstores and gas stations. With this change, Extra reduces in 45% the material printed on paper.
Now, customers can access the sales through the Clube Extra app or the platform’s website. A week after the launching, the digital circular had more than 600 thousand clicks, mainly because of the Wi-Fi available in the stores. Among the reasons for the project’s success, there is the chain’s concern with betting on simplicity and convenience to the customer.
Portuguese supermarket stimulates plastic disposal
While the Extra’s initiative reduces the use of paper, in Portugal, the supermarkets are following a movement against disposable plastic in the environment. Continente de Faro supermarket, challenged its customers by stimulating the purchase of products without plastic or, in case they buy any, they can dispose the plastic at the very store.
After removing from the plastic package, the groceries are placed in reusable materials so the customer, leaving all plastic packages for recycling, can transport them safely.