According to a survey by CNDL and SPC Brasil, purchases in supermarket reach 46%
Debit or credit? Have you ever answered to this question? Lately, the second option have increased in supermarket checkouts in Brazil. According a survey carried out by the CNDL (a retail owners entity) and the SPC Brasil (Credit Protection Service), 77% of the Brazilians are using their credit cards to pay for their personal expenses, whether in the supermarket or in electronics stores.
In the supermarket chains, for 46% of the participants, paying for the groceries with credit card is already a routine. The most acquired products ranking has clothing, footwear and accessories in the lead, along with the electronics, both with 54% of the preference.
Digital banks are increasing their market share
Besides clothing and electronics, pharmacy items and medications appear before food, with 47%. The study also shows that 45% of the Brazilians choose to have different credit card brands, especially not to be surprised if one of them is not accepted as payment.
Another interesting data is the digital banks growth, in spite of the traditional brands being responsible for the majority of the transactions in the last 12 months (76%), in the country. Today, cards issued by fintechs and digital banks have a share of 21% of the purchases using the credit option in the customer’s daily life. However, the second place still belongs to cards issued by retail companies, including the supermarkets, with 36%.