The use of apps for supermarket applications grows in Brazil, poll shows

An Ibope Conecta study shows a 15% increase in the use of apps from this category and 54% of the persons interviewed enjoy the ease of navigation

Within just one year, the use of supermarket applications grew 15% in Brazil, mostly due to discount apps. According to a poll carried out by Ibope Conecta, 26% of Brazilians make use of some kind of mobile software providing price deductions. From such percentage, 71% come from supermarket app users.

These data were obtained by an online poll which collected opinions from 2 thousand Internet users aged 16 and above, between April 9 and 12, 2019. Compared to the same period in 2018, the attained figure amounted to 56%.

Little more than half (51%) of supermarket app users knew the tool as found in physical stores, against 13% who discovered and downloaded it on their own. Another 16% of users were impacted about the tool through internet  ads, and so far only 6% have become aware of the app through referrals made by friends.

With respect to user satisfaction, 41% feel currently fulfilled, while 42% of these think they can be improved should they provide more benefits and exclusive offers.

How internet users have come to discover supermarket apps / Source: Ibope Conecta

Behavior data

To 54% of this study’s participants, one of the apps’ most important items is the ease of navigation, while 19% emphasize the concern in not taking too much space within devices’ memories. Among those who have downloaded supermarket apps, 90% had already bought products on offer after having checked on them through an app.

The poll also shows that 63% of users bought more than once after having seen communications advertising offers through the tool. Another interesting finding is that 77% of the people who make use of such applications consult available offers before leaving home for doing shopping.

Remember that the main reason for users to delete such applications from their smartphones is the lack of offers and unattractive benefits, amounting to 52% of the answers. Furthermore, tool malfunction is something of fundamental importance for half of the persons interviewed.