Supermarket chain launches the Delivery Unlimited project with no delivery fees
Soon, Walmart customers will be able to receive their products at home in the same day with the chain’s new subscription service. “Delivery Unlimited” can be used for US$ 12.95 a month or US$ 98 per year in exchange for free delivery, which is currently charged (US$ 9.95) for online orders.
The service is still working as a pilot project in the US stores for testing the new option of subscription payment as well as delivering in the same day. This way, the chain starts to compete for frequent buyers with companies as Amazon and Target, the main players in the segment.
Delivery Unlimited has the possibility of expanding to a larger subscription model, but for now, the structure offers different costs for delivering products. The new platform allows Walmart to be able to give specific discounts to each member in different departments in the future, thus customizing the service.
In addition to the investment to assure new purchasing experiences to their customers, Walmart is using Artificial Intelligence as an ally to prevent shoplifting in the stores. The American company is starting to monitor the products with smart cameras that detects items being put in bags inside the store.
The new system alerts immediately the responsible professionals to approach the suspect that puts any product in a bag before passing them through the cashiers in the US stores.