Pão de Açúcar sells kits with portioned food and with recipes, while Carrefour encourages healthy eating for kids in stores
More and more the customer is looking for agility in the moment of shopping in supermarkets and Pão de Açúcar, once more, is one step ahead the competition. The chain started this month to sell in their stores the Cheftime kits. They are composed of portioned products, in addition to a step-by-step recipe.
The innovation was launched in the stores in Curitiba, state of Paraná, after testing in São Paulo, following a worldwide trend for practical and quick meals options, ideal to the people’s troubled daily routine. The gastronomic kits bring recipes with the signature of famous chefs and all the necessary ingredients, in the right amount, as well as being sanitized and ready to be prepared.
Available on the shelves, the products can also be purchased in the chain’s e-commerce and with the supermarket app. Perishable ingredients are not used in these kits, that is worth mentioning, once it makes easier stock and conservation at home.
The recipe list count with Dadinho de Tapioca, Risotto, Breaded Brie and Ravioli. There are also kits for the kids to prepare along with parents, as Chocolate Cupcake and Almond Cookies. The meals serve two or more people and the options go from starters to desserts. Moreover, Pão de Açúcar offers kits with cocktails recipes, with everything to prepare and serve.
Another player that brought innovation to the stores with an eye on the consumer’s new behavior, is Carrefour. The French chain created a campaign with the goal of offering adequate and balanced food for the kids, with thematic exhibition and tasting of fruit and vegetable products of the Turma da Mônica licensed brands.
In three stores in São Paulo, the customers will be able to participate in the campaign until July 10. Turma da Monica’s sweet orange, for instance, stimulates balanced eating and food safety with a code on the package that shows the fruit’s origin. In addition to AlfaCitrus, responsible for the sweet orange, the campaign includes as well Brasnica (bananas), Fischer (apples and pears), Trebeschi (mini-tomatos) and Tsuge (avocado).