Retail Structure Study, carried out by Nielsen, shows the importance of supermarkets in creating jobs in the country
The year of 2018 represented a retail market revenue almost 1% bigger when compared to 2017, according to the Retail Structure study, carried out by Nielsen. Altogether, the industry revenue reached R$355.7 billion, against R$353.2 billion in the previous year. The result in 2018 is equivalent to 5.2% of the Brazilian Gross Domestic Product (GDP).
According to the survey, last year reinforced the supermarket’s title of great creator of jobs and one of the largest employers in the country, since the industry had a professional workforce of 1,853,122 employees, 1.7% more than the previous year.
Moreover, the index reached in 2018 is the largest since 2016, year in which the supermarket industry started to have positive results regarding the creation of job positions. In addition, last year, the supermarkets registered a growth of 1.2% in sales area, reaching 22.2 million square meters (236,806 ft²).
Expansion of new store models
Although modest, the number of stores grew only 0.3% in 2018, reaching 89,673 unities in Brazil, not counting the “cash and carry” format, which is one of the formats that is growing the most. Another data collected by the survey, is the increase in the number of checkouts in operation in the supermarket stores.
Curiously, the study prior to the year of 2018 showed that this indicator declined, mostly because of the small stores and the technology, which is increasingly present in the operations.
Largest share in the revenue
According to the study, until the end of 2018, the industry had 227,634 cash registers, an increase of 1.8% when compared to the previous year. Still according to the data collected by Nielsen, of the almost 90 thousand stores operating in the country, close to 39 thousand of them are supermarkets with two or more checkout equipment.
This group has relevant participation in the industry revenue, since they represent 92.9% of the income registered in 2018. Grocery and Convenience stores, on the other hand, which usually have only one checkout, are responsible for 7.1% of the retail industry revenue.