AmBev’s Brand is investing in a solution to facilitate many blind customers shopping experience and is testing the equipment in a supermarket in Santa Catarina
Supermarket accessibility is being expanded to serve the customer’s different types of impairment and limitations with the essential help of technology. Skol brand is funding the development of a shopping cart designed for the visually impaired that is still in the testing phase.
The project is being tested in city of São José, in Santa Catarina, from an own Artificial Intelligence platform that guides the customer using audio messages. Moreover, the equipment also recognizes the store shelves and obstacles such as garbage cans and people, for instance.
In order to the tool to work, the shelves and products of the supermarket received braille labels to facilitate the items selection by the visually impaired customers. The project was developed by the ACIC (Association for the integration of the Blind in Santa Catarina), in partnership with D2G Tecnologia and funded by SKOL, an AmBev’s brand.
The first tests in the point of sale were carried out from May 22 to May 28, at Fort Atacadista, where a blind man conducted the cart, which has a design similar to a beer can. The entire internal area of the supermarket was mapped with QR Code on the store ceiling, so the product would be able to meet the customer’s needs.
Connected via Wi-Fi, the shopping cart is activated when the user places the hand on the conducting bar, which sends audio guidance to the customer in a headset. The equipment also has a microphone used by the customer to indicate the he or she has finished shopping and are able to go to the accessibility cashier at the checkout.
This project’s goal is to promote autonomy and independence to blind or partially sighted customers, who need associates to make their shopping, but not always the last have the adequate training.