Supermarkets give the example and engage themselves in social actions

Vaccination campaign counted on the support of some chains in Rio de Janeiro, while in Portugal supermarkets collected food for donation

Supermarkets are democratic and receive daily all customer profiles. For that reason, some chains have decided to contribute with the Influenza vaccination campaign this year. The action, carried out in May 30, in supermarkets in Rio de Janeiro, aimed at helping to meet the national population immunization goal.

The SuperPrix, Campeão and Princesa chains were partner of the Municipal Health Department and the Association of Supermarkets of the State of Rio de Janeiro (Asserj) in this action to attend the priority groups from 9am to 4pm. Children from 6 months old to 6 years old, pregnant, health workers, teachers and workers of the prison system and the national force of security and rescue, as firefighters and police officers, were immunized. In addition to these groups, the supermarkets also received patients with chronic diseases presenting a doctor’s prescription. The aim was to reach the vaccination goal of the Brazilian states, as from April 10 to May 21, only 63% of the target population was immunized.

Portuguese donations

Social actions carried out with the support of supermarkets are not exclusive in Brazil. In Portugal, the supermarkets participated as well in a campaign promoted by the Food Banks Fighting Hunger. In line with previous campaigns in the country, the campaign collected food in supermarkets aiming at support the poor Portuguese families.

This initiative also counted on the population’s support, which could contribute with any sort of food. The volunteers, properly identified with the campaign’s shirt, went in person to the supermarkets inviting the supermarket staff to join the action. Moreover, the Food Bank Fighting Hunger received online contributions between May 23 and June 2, in the entity’s website.

Another way to engage the customer in the campaign was selling food coupons, available at the supermarket checkout, converted according to their food identification.