Investment in technological solutions helps Casa Flora to be one step ahead in management tools
Just like every supermarket operation that Casa Flora supplies, its management also adapted to the technologies over time. This year’s APAS Show was presented with the theme “Super Hack: Hacking the Supermarket”, with technology being a great participant.
In the market for over 50 years, the company, an official sponsor of the world’s biggest supermarket event shows how its management was hacked over this long period. According to Antônio Carvalhal Neto, the distributor’s director, since the issuance of handwritten invoices and packing goods with a string, the company underwent an important evolution in the management process.
During the APAS Show 2019, at the Expo Center Norte, in São Paulo, Mr. Carvalhal Neto spoked to the Blog and next you will see how Casa Flora uses technology to impact positively the company’s management sector.
APAS Show Blog: The APAS theme this year addresses technology as a way to facilitate and improve supermarket management. How can this be found in the Casa Flora’s on-trade management?
Antônio Carvalhal Neto: In the first place, we have to know that we need the great ideas in order to make more and more assertive decisions. For that reason, we bet on technology for generating information in a strong ERP (Enterprise Resource Planning) system, integrating information, data and processes of organization in one single system.
This includes a more commercial management model, once we understand that there is a need for information faster than ever. Today all our vendors are already automated, like the other two thousands of Casa Flora’s SKUs that have already all the technical information and digitalized images.
Also, products imported by Casa Flora are transported and monitored by traceability systems. When we do import products we are acting as an industry, with lots being tracked in real time. Importing and taking to the supermarkets the warranties of the brands we import, that is our responsibility.
APAS Show Blog: What is the main advantage that technology offers to the Casa Flora’s management regarding the supermarket sector?
Neto: Today, information is very dynamic and it is important to direct the decision making related to the supermarket. That is why we have always evolved the technology staff of Casa Flora with a clear and simple goal: our client is also always evolving technologically. Products as wine, olive oil, pasta, deli, need a lot of information whether for the store manager, or to the final customer that buys in the supermarket. We believe in communication models created to meet the customer’s need, offering safety for the store managers to choose our brands.
APAS Show Blog: How the company’s logistics was improved after applying technological solutions?
Neto: All the investment in technology we made so far helped us to understand the chain. Today our trade teams that are on the field, making contact with clients, are able to shorten the steps. After closing a negotiation, that client will be taken immediately into the company’s system. Besides, technology today allow us to do the analysis of the portfolio and logistics sector of this client, so it can receive our products on the following day.
Nowadays, clients such as restaurants in São Paulo can get their order in 24hs, if this order is done until 06:30pm. This is only possible due to the technology present in both trade and logistics sectors of Casa Flora. We invest in technology in order to be a service solution for our client.
APAS Show Blog: What are the most efficient technological solutions that help keeping Casa Flora’s management working well?
Neto: Probably the main one is delivering in 24hs, but we also have results in the trade area as well as a very robust ERP and the process of product separation and checking with the collectors. Another point where technology is efficient to Casa Flora is in the training processes. Therefore, I can highlight these two technological pillars for our company: training people and the operation’s constant evolution.
APAS Show Blog: Many retail chains have really joined the e-commerce, in 2019, which represents today an average of 2.5% of the supermarket sales. How does it affect the supplier that makes the distribution of products to these stores?
Neto: Today, my clients are delivering the beverages I sell to them, chilled, in up to 30 minutes at their customer’s door. It is natural that the supply market comprehends this e-commerce growth and, for that reason, I have to expect that my clients want to enter the application in order to restock the store and I must offer it to them. If I do not offer this possibility for them, I will be running to the opposite direction in relation to the market. The trend is electronic restocking, whoever may the client be.